Why use Drip?
Automated email campaigns—AKA drip email campaigns—can save you endless repetitive work and remove the potential for human error. You set it up once, and then any customer who takes a specified action will get a series of emails, in the exact order and cadence you specified.
Drip and Email Marketing Platforms FAQ
What are some benefits of email drip campaigns?
Main benefits of drip email campaigns
- Precise segmentation leads to more revenue. …
- More engagement with less effort. …
- Continuous conversation to remain top of mind. …
- Welcome emails. …
- Onboarding emails. …
- Re-engagement emails. …
- Abandoned cart emails. …
- Confirmation emails.
Why is drip marketing important?
Drip marketing allows your business to start building those relationships that are important to your success. By allowing potential customers to get to know, like, and trust you through an email series you increase the chances of someone choosing you when they’re ready to buy.
Is drip marketing better than traditional email marketing?
These emails are highly personalized and targeted which helps in increasing email engagements and also boost the overall conversions. It is quite the opposite of what regular email campaigns are. Drip emails need advanced segmentation that can help in sending out relevant emails.
How effective are drip campaigns?
Drip campaigns can generate 50 percent more sales-ready leads through steady communication with customers. Companies that excel at drip campaigns generate 80 percent more sales at 33 percent lower costs. Companies have seen a 20 percent increase in sales after using drip campaigns to nurture leads.
How many emails can be in a drip campaign?
Decide how many touches your drip campaign will have.
B2C companies can get away with sending a little more, but B2B companies should resist sending more than five emails every month. Your drip campaign can last from four to eleven emails that are sent four, seven, or fourteen days apart.
What is the difference between drip and nurture campaign?
Drip campaigns are concerned with guiding customers down the sales funnel towards conversion, but don’t tend to the buyer’s journey. On the other hand, nurture campaigns are usually more personalized and sent based on a user’s activity or their user classification, such as their lifecycle stage.
What is drip campaign in email marketing?
Put simply, drip marketing is all about giving people the right information at the right time. If someone just subscribed to your blog newsletter, for example, a drip campaign could send a welcome email right away, and two days later, an email that shows off some of your most-read content.
Does Mailchimp have drip campaigns?
Mailchimp provides drip campaign functionality to all its customers, but its free plan and Essentials plan, its least expensive pricing plan, only include single email marketing automations. This means that Mailchimp only automatically sends one email instead of a series when a customer takes certain action.
What does drip marketing stand for?
Differentiate, Reinforce, Inform and Persuade
DRIP stands for Differentiate, Reinforce, Inform and Persuade and can be an alternative to the AIDA model. It was created by Chris Fill and will be familiar to readers of his classic Marketing Communications text.
What is email drip campaign KPI?
KPIs—or key performance indicators—are measures of the performances of different aspects of an email campaign. There are many different types of insights you can gain from tracking email KPIs. Mostly, you’ll want to know who opens your marketing emails or who forwards them to other contacts.
How do I create a drip marketing framework?
Once you’ve lined up your tools, it’s time to start your first drip campaign.
- Identify Your Target Audience. Drip marketing works best when you segment your audiences based on their needs and your goals. …
- Write Your Messages. …
- Design the Ideal Drip Campaign. …
- Launch The Drip Campaign. …
- Adjust and Reinvent the Campaign.
What is the effect of drip marketing techniques on sales?
Businesses that switch to drip marketing to nurture leads, have found a 451% increase in qualified leads. In other words, a lead-nurturing drip marketing strategy can cut down on all the time you currently lose when talking to unqualified prospects.
What is drip marketing example?
For example, you can automatically trigger a drip campaign when someone spends over a specific threshold in the time they have been a customer. Offer them a special incentive for being a “VIP” customer, keep them in-the-know with brand new product releases, and give them access to sales before the general public.