What is minubo
eCommerce Intelligence in the Cloud. Your online shop’s data hub with all key metrics
Why use minubo?
By using in-app advertising, marketers can move away from ineffective and generalized ads in an effort to fish for clicks or impressions and can start to focus on the message – and the ideal audience – for their advertising efforts.
minubo and Advertising FAQ
Why should we use in-app advertising?
In-app advertising is an effective monetization strategy for mobile publishers, in which app developers get paid to serve advertisements within their mobile app. This helps publishers keep their content free for users, boosting downloads while earning easily scalable revenue.
How effective are in-app ads?
Research shows that users who engage with in-app ads go on to view 4.2 times more products per session compared to organic users who may be looking for something specific. That’s 4.2 more opportunities to convert a user into a paying customer.
What is mobile app advertising?
Mobile app advertising allows app developers to make money through ads delivered inside of their mobile apps. These ads are served through a mobile ad network –– a platform that connects developers and advertisers.
Why are apps important to marketers and consumers?
Together with mobile websites, mobile apps have become important to both consumers and marketers. Mobile app marketing is an advertising medium that can complement a brand’s offline experience, drive e-commerce, or simply help connect a brand with its loyal customers.
How are advertisers targeting mobile users?
Since the majority of time on mobile phones is spent using applications, advertisers must focus on in-application ad spending. An in-app advertisement can be hyper-targeted to individuals with the use of location data, making these ads even more relevant to users.
How do apps help businesses?
Best Marketing Tool: Mobile applications are one of the best marketing tools for your business. Your mobile app serves many features like product info, company info, product description, news feed, search option and many more. Your products are also easily promoted to anyone at any point of time, just a fingertip away.
How do apps help us?
Apps allow you to resolve customer questions, makes them aware of the discounts or offers you are providing, gives a platform to directly interact with the company and suggest services the way they want. Mobile apps make customer service a simpler and more efficient process for businesses.
What do consumers want from apps?
80% of consumers want their apps to sync up with a brands loyalty rewards schemes, as most people don’t always carry their cards around with them or remember passwords. 70% of consumers would like their app to recommend products to them based on their past purchases.
Why do consumers prefer apps over websites?
Mobile applications are preferred by smartphone users over mobile Web sites because apps are more convenient, faster and easier to navigate, according to a new report from Compuware.
Do people prefer using apps?
64.5% of consumers we surveyed claimed they are using mobile apps slightly or significantly more as a result of the pandemic. Users reported feeling safer by using apps instead of in-person shopping, obviously, but also didn’t seem to miss much about their in-store experience.