## What is Omniconvert

Omniconvert is an award winning CRO software that can be used for A/B testing, online surveys, traffic segmentation and web personalization

All the tools you need for data-driven growth. Omniconvert is a growth enabler for serious eCommerce companies looking to become customer-centric.

## Why use Omniconvert?

With Omniconvert **you can even split test between more than two versions of the same page**. So you can easily compare 5 different designs in the same time for example and see which one of them converts best.

## Omniconvert and Website Testing FAQ

### What is the purpose of a B testing for e commerce website?

A/B testing is a method of **determining which website design, content or functionality is more successful with your site visitors**. It allows you to test a variation or element of your page that may affect your consumers’ behavior.

### Why is it important to complete testing and validation on your website?

Validation tests **ensure that the product actually matches and adheres to customer demands, preferences, and expectations under different conditions** (slow connectivity, low battery, etc.) These tests are also required to ensure that the software functions flawlessly across different browser-device-OS combinations.

### What is a B testing in digital marketing?

A/B testing, also known as split testing, is **a marketing experiment wherein you split your audience to test a number of variations of a campaign and determine which performs better**. In other words, you can show version A of a piece of marketing content to one half of your audience, and version B to another.

### How do you evaluate an AB test?

**How to conduct a standard A/B test**

- Formulate your Hypothesis.
- Deciding on Splitting and Evaluation Metrics.
- Create your Control group and Test group.
- Length of the A/B Test.
- Conduct the Test.
- Draw Conclusions.

### When should you not use an AB test?

**4 reasons not to run a test**

- Don’t A/B test when: you don’t yet have meaningful traffic. …
- Don’t A/B test if: you can’t safely spend the time. …
- Don’t A/B test if: you don’t yet have an informed hypothesis. …
- Don’t A/B test if: there’s low risk to taking action right away.

### What is the advantage of using multi ad group testing?

Q. What is the advantage of using multi-ad group testing? Multi-ad group testing **aggregates data across ad groups and lets you find the best headlines or descriptions and insights across the ad groups in a test**.

### What is mailchimp a B testing?

What is an A/B testing campaign in Mailchimp? A/B testing in Mailchimp **allows you to send email campaigns to different customers to understand your audience’s preferences**. Not only can this boost opens and clicks, but it can also lead to more sales.

### What is statistical significance in AB testing?

In the context of AB testing experiments, statistical significance is **how likely it is that the difference between your experiment’s control version and test version isn’t due to error or random chance**. For example, if you run a test with a 95% significance level, you can be 95% confident that the differences are real.

### What is the best statistical test to use?

Statistical tests are used in hypothesis testing. They can be used to: determine whether a predictor variable has a statistically significant relationship with an outcome variable.

Correlation tests.

Variables | Research question example | |
---|---|---|

Pearson’s r | 2 continuous variables | How are latitude and temperature related? |

### Which statistical test should I use?

What type of statistical test to use?

Test | Nominal Variables | Measurement Variables |
---|---|---|

Exact test for goodness-of-fit | 1 | – |

Chi-square test of goodness-of-fit |
1 |
– |

G–test of goodness-of-fit |
1 |
– |

Repeated G–tests of goodness-of-fit |
2 |
– |

### What kind of statistical analysis should I use for surveys?

The statistical test you can use in a survey is heavily dependent on your research objectives and hypotheses. You are free to use both quantitative and qualitative statistics depending on the nature of your data. Use of **SPSS based on weighted average and mean, standard deviation and T test**. Thanks T.L. Brink .

### What are the three types of t tests?

There are three t-tests to compare means: **a one-sample t-test, a two-sample t-test and a paired t-test**.