What is Quantcast
Quantcast Corporation is a digital marketing company that provides free audience demographics measurement and delivers real-time advertising.
Why use Quantcast?
Quantcast provides access to data and information from over 100 million sources on the internet. Because of its high-powered data intelligence capabilities, Quantcast also analyzes billions of data points every day, providing users with an accurate view of their website traffic, audience and buyer behavior.
Quantcast and Business Intelligence FAQ
What makes Quantcast unique?
Quantcast also offers unique insights into competitor demographics, helping you improve your marketing and sales efforts and get a feel for where your company can improve. You won’t get these insights from Google Analytics.
What is quantcast used for?
The Quantcast Measure product helps website and app owners to understand the characteristics and demographics of the people who visit their sites and use their apps. The Quantcast Advertise product allows businesses to deliver relevant online advertising to individual users.
What is Quantcast tracking?
Quantcast is one of countless of so-called “third-parties” that monitor people’s behaviour online. Because companies like Quantcast (just like Google, and Facebook) have trackers on so many websites and apps, they are able to piece together your activity on several different websites throughout your day.
What is the quantcast platform?
The Quantcast Platform leverages the Quantcast Measure dataset that has directly collected live data from over 100M+ web and mobile destinations. This robust and diverse data set, built over the last 10+ years, offers a unique, real-time view into ever-changing consumer behavior.
Is quantcast a DSP?
The Quantcast Platform can absolutely do the things a DSP can do and more. Think of it as a DSP that has: Built-in access to a unique, real-time dataset with a foundation of consumer consent. Machine learning that turns data into insights about live consumer intent and interests.
Is Quantcast measure free?
Since 2006, Quantcast has helped brands, publishers, and businesses understand their audience better. Quantcast Measure is free and easy to install and implement.
What is Quantcast rank?
At Quantcast, we measure and quantify web audiences. Using a combination of direct measurement and inferential statistical models, we’re able to determine the gender, age, income, and education makeup of a website’s traffic.
Is Quantcast public?
This private information is made publicly available to be used by marketers and publishers to accurately understand their audience in granular detail. In 2010, Quantcast’s Publisher Program was the first syndicated online traffic measurement service to receive official accreditation from the Media Rating Council (MRC).
How do I find the demographics of a website?
The easiest way to view demographic data is by selecting your website’s view within Google analytics then visiting [Audience > Demographics] or [Audience > Interests].
Is Quantcast an ad network?
We are a global advertising technology company. We are the creators of a new and innovative intelligent audience platform that empowers brands, agencies, and publishers to know and grow their audiences, reaching people in the right place, at the right moment. Our customers thrive, and consumers benefit.
What are programmatic channels?
Programmatic advertising enables brands or agencies to purchase ad impressions on publisher sites or apps through a sophisticated ecosystem. Programmatic advertising includes ad slots for digital out-of-home (DOOH), online, streaming, TV, video and voice ads.
What is Demandside platform advertising?
The definition of demand-side platform
A demand-side platform (DSP) is a type of software that allows an advertiser to buy advertising with the help of automation. Because they allow mobile advertisers to buy high quality traffic at scale with minimal friction, DSPs are a powerful marketing automation tool.
Who uses SSP?
Vendors that currently sell SSP technology include Google, OpenX, PubMatic, Rubicon Project, AppNexus, Right Media and AOL.
Why is demand side economics good?
According to demand-side economics, output is determined by effective demand. High consumer spending leads to business expansion, resulting in greater employment opportunities. Higher levels of employment create a multiplier effect that further stimulates aggregate demand, leading to greater economic growth.